Alice van Caloen Jewellery

Branding - Illustration - Packaging

Alice van Caloen is a London based jewellery brand, centred around the idea that one piece of jewellery can be worn in different ways; a necklace, a bracelet, a ring and an earring. Each colourful design is meticulously crafted with best quality precious stones and metals, to be timeless, elegant and inspiring. We worked towards a joyful branding solution that would illustrate the diversity of the jewellery.

Brand personality:

bright, dynamic, joyful

Brand values:

quality, value, innovation