6 Steps to transformation


Time and experience has allowed me to perfect and simplify a seamless process, to make sure that every project runs smoothly and on time. I take a lot of pride in the way that I manage projects and present my work, and I look forward to guiding you through the journey, from beginning to end.

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If you believe that White Kite is your perfect branding partner, then let’s start a conversation on email. After some email discussion, a video call will be requested to get to know each other in person and gather some more details about the scope of the project. Based on our chat, I’ll review the scope and timeline of your project and send a personalised quote for perusal. Once the quote has been accepted, a 50% booking deposit is required to place your project in the queue. I’ll also send you my design contract to read and sign.


Once the deposit is received and all paperwork completed, I’ll send you a brief questionnaire that prompts you to share important insights and details about your business. You will also be asked to work on a visual vision board for your business on Pinterest. This questionnaire and visual homework will give you the opportunity to explore your brand’s mission, vision, ideal client and competition in more detail. I will then use this information to put together a formal timeline and a stand-out-from-the-crowd design concept for your unique brand.


Once we’ve reviewed and agreed upon the brand concept, I will move on to the first design drafts. You will be presented with two initial concepts, from where you need to choose one for further development.



Together we will work through two rounds of refinements to the chosen concept and design. Colours, fonts and other supporting graphics will be added to arrive at a complete identity package for your brand. This is also the stage where on-brand copy and images will be created to carry forth in the roll-out of your stationery and website.


Now that we have all the tools we need, your new brand identity can be rolled out onto all paid-for printed and digital collateral, such as business cards and other documents. Final copy and edited images will also be used to design your new website. Three rounds of feedback will be included for each element, after which an hourly design rate will apply.


Once everything is approved, I will send all of the final files (eps, png, pdf) to you via Dropbox. I’ll also be happy to put you in touch with trustworthy printers and developers, should your brand need some extra attention once our work together is done.

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