Meet the designer

Hi, I’m Anzel. I’m a South African designer and art director, now living and working in Sydney. I founded White Kite in late 2013 as a platform for work and play, a creative sanctuary to experiment, express ideas and live our a dream of entrepreneurship.

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I’ve always had 3 instinctual callings: Creativity, Entrepreneurship, Teaching. And that’s how I ended up here.

I first completed a Hons degree in Information Design, moved on to a 3 year stint in advertising and then snuck in some experience working and studying design in both New York and Amsterdam. The last step was to set out on a brave new path to bring these three callings together. A studio, a shop, a school. I called it White Kite.

I have a fascination with how design can make us feel things, and the stories it’s capable of telling. My biggest philosophy when creating brands for my clients, is that they first look for the feeling. What do we want your clients to feel when they interact with your brand? What about your business excites you? What is the unique story that you want to tell?

I’m a firm believer that life’s too short to dedicate yourself to work that you don’t absolutely love. I encourage entrepreneurship, and I’ve made it my life’s mission to help entrepreneurs like you overcome fear and craft a career from the things you love - just as I have. Having my own studio has given me so much freedom, and I feel lucky to be able to work with amazing clients and create the work that is a true refection of my style as a creative.


If your heart is in it, then so is mine. I care deeply about every project that I take on, and pride myself in crafting each brand with as much love and attention to detail as I did for my own.

Here at White Kite I focus on forging strong partnerships with like-minded entrepreneurs, to first build solid brand foundations and then move on to developing a unique brand identity - with heart and intention.

I believe in gifting each and every client with the tools and skills they need to reach their ultimate potential, and stand out from the crowd. It’s important that you as well as your customers can connect and fall in love with your brand from the inside out.

I do this by first guiding you through an optional set of carefully thought our strategy courses, and then moving on to finely crafting your designs, images and copy with your unique brand personality and values in mind. Every touchpoint with your brand becomes an experience that will invite people back for more.

My ideal client grasps the importance and power of strategic, well-designed branding, and is willing to set out the time and commitment to do things right. If that is you, then please get in touch. I’d love to hear about your plans for the future.

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